You already know about A/B testing,but have you ever run an A/B test? Sadly, chances are you haven’t. Although conversion optimization has been around for years, it didn’t start getting popular until the last few years. Why? It’s because people are talking about the results they are experiencing from conversion optimization. Before you go out there and start running […]

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With Google’s recent announcement to encrypt all keyword searches (with the exception of PPC ads) many marketers are jumping on the SEO is dead bandwagon. It certainly is not the end of SEO and the Not Provided update from Google’s latest algorithm change gives SEOs and digital marketers an opportunity to adapt and adjust to […]

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Is this the future of user interface design? Designer Luke Clum examines the emerging trend for flat design and what you can learn from it. In the past, web designers put a particular focus on showing off their skills by packing sites with flashy illustrations and animations that supposedly wowed their visitors. Then came a […]

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2013 was a big year for responsive design. In fact, if you read around the Web a bit you might hear that 2013 was the “Year of Responsive Design”. That might be true — around the turn of last year, there were major sites coming out with responsive designs, like Time Magazine or Mashable (and […]

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