Imagine you had to get across an alligator swamp!
And at the shore, there were three swamp guides offering their services.
The first guide has been in business for only TWO years and has a 60% survival rate getting people across the swamp, but only charges $1,000.
The next guide has FIVE years of experience, a 75% survival rate and charges $2,000.
The last guide you speak with has over TEN years of experience a 99% survival rate, but his cost is $5,000 (he’s really good).
Now imagine YOUR business is what you have to get across the Alligator Swamp and it’s livelihood depends on a skilled and qualified guide. If we really think about it, it’s not that far from the truth. While you are free to choose any guide you like, when it comes down to it, this is your business (a.k.a your life) we are talking about, don’t you want to make the move that gives you the highest likelihood of success?
We tell this silly story to illustrate the importance, usefulness and ROI for your business, when dealing with people who have the highest level experience and expertise, but hey, who are we to speak… it’s just your life, right?.
