Is this the future of user interface design? Designer Luke Clum examines the emerging trend for flat design and what you can learn from it.
In the past, web designers put a particular focus on showing off their skills by packing sites with flashy illustrations and animations that supposedly wowed their visitors. Then came a shift toward skeuomorphic design, which attempted to bring real life to the screen, with faux-realistic textures, drop shadows and real object characteristics.
Today all that’s now giving way to the flat design trend, which opposes all of these ‘artificial’ design techniques, in favour of a more simplified, classically digital aesthetic. If you’re looking for a user-centric web design style, this trend might be just what you need…
What is flat design?
Flat design is a minimalistic design approach that emphasizes usability. It features clean, open space, crisp edges, bright colours and two-dimensional/flat illustrations.
Microsoft was one of the first to apply this design style to its interface, seen by some as a backlash against the popular skeuomorphic design that Apple kicked off with its iOS interface. Instead of converting a real-life object, such as a calendar, into a tiny realistic illustration, advocates of flat design identify apps with simple, icon-like images.
Rather than bringing aspects of real life to an interface, this illustrates a clear separation between technology and tactile objects.
Minimalist doesn’t mean boring
In flat design, ornamental elements are viewed as unnecessary clutter. If an aspect serves no functional purpose, it’s a distraction from user experience. This is the reason for the minimalistic nature of flat design.
However, just because it lacks any flashy design doesn’t mean this style is boring. Bright, contrasting colours make illustrations and buttons pop from backgrounds, easily grab attention, and guide the user’s eye. The purpose of minimalistic imagery also contributes to flat design’s functional character.
Quick to grasp
Simple images convey messages more quickly than detailed illustrations. Images like icons can indicate universal actions or purposes so that everyone can easily understand them.
It’s easy to see an immediate difference between a skeuomorphic and a flat design. Notice how the bigger, solid colour blocks are more attention-grabbing and the meaning of the icons can quickly be perceived.
This cloud computing guide from online accounting service Xero uses a combination of flat illustration and iconography to demonstrate different benefits of working with the cloud. The simplicity of the imagery makes it easy to understand the message, which takes away any need for excessive copy.
What you can learn from it
Flat design reverts back to the basics of design as a functional tool. A website is designed and judged by how well it works, as opposed to what it looks like.
This raw functionality forces a site’s focus to be on user experience, so websites that employ this design style successfully are likely to receive positive feedback as being user-friendly.
How to do it
To design an effective flat site, all design elements must be centered on this idea of simplicity.
Solid, vivid colours give aspects the emphasis needed to set them apart in place of illustrative detail; sans serif typography provides a clean, crisp supplement to illustrations; text is concise and to-the-point; UI elements like buttons and links are clear and noticeable.
Everything should be designed with the same goal in mind to create a cohesive visual and functional web design.
For more information check out our website Bosscher Design