You already know about A/B testing,but have you ever run an A/B test? Sadly, chances are you haven’t. Although conversion optimization has been around for years, it didn’t start getting popular until the last few years. Why? It’s because people are talking about the results they are experiencing from conversion optimization. Before you go out there and start running […]

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What web design trends do you think we’ll see in 2014? I’m betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things. This collection is largely based on observation, vaguely educated guesswork, waving a finger in the air, and a bunch of other posts I’ve compiled in recent months. […]

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One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits. However, search engine algorithms continue to change with time as the […]

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A man who stops advertising to save money is like a man who stops a clock to save time – Henry Ford Every so often I hear that someone “needs” to stop advertising because it is their “off season” or that they need to cut back on advertising to save money. This is a critical […]

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With Google’s recent announcement to encrypt all keyword searches (with the exception of PPC ads) many marketers are jumping on the SEO is dead bandwagon. It certainly is not the end of SEO and the Not Provided update from Google’s latest algorithm change gives SEOs and digital marketers an opportunity to adapt and adjust to […]

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Is this the future of user interface design? Designer Luke Clum examines the emerging trend for flat design and what you can learn from it. In the past, web designers put a particular focus on showing off their skills by packing sites with flashy illustrations and animations that supposedly wowed their visitors. Then came a […]

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2013 was a big year for responsive design. In fact, if you read around the Web a bit you might hear that 2013 was the “Year of Responsive Design”. That might be true — around the turn of last year, there were major sites coming out with responsive designs, like Time Magazine or Mashable (and […]

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